Partnership is part of MSC Cruises’ strategic focus on the UK & Ireland
MSC Bellissima first ship to benefit from the partnership with signed memorabilia onboard & Chelsea ambassadors set to attend naming ceremony on 2nd of March 2019 in Southampton
MSC Cruises, the world’s largest privately-owned cruise company and Chelsea Football Club jointly announced a new partnership under which MSC Cruises will become the Premier League giant’s official global cruise partner.
Gianni Onorato, CEO of MSC Cruises has said “For MSC Cruises, this is an exciting opportunity to be working with the respected and highly successful Chelsea FC – the brand as well as the overall organisation. It is part of MSC Cruises’ strategic focus on the UK & Ireland, with the two markets being a key part of the next phase of our global growth plan. It is also designed to build further positive brand association as well as introduce our distinctive cruise experience to new audiences both in the UK & Ireland and globally.”
MSC are the leading cruise brand across Europe as well as in the Gulf, South America and Southern Africa and are currently in the midst of a 10-year, €13.6 billion investment plan, which will see 17 new ships coming into service between 2017 – 2027. MSC have welcomed over 170 different nationalities on to their ships.
Mr Onorato added: “Furthermore, the relationship with Chelsea FC demonstrates our ongoing commitment to partner with world-class leaders. MSC Cruises and Chelsea FC both have a strong global footprint and as we seek to access new audiences in an engaging and relevant way, they are the perfect partner to help us.”
The partnership with Chelsea comes during a milestone week for MSC Cruises, as the 100-day countdown to the launch of the new MSC Bellissima begins. The Company’s new flag ship, which will be named in Southampton in a star studded ceremony on the 2nd of March, she will be the first ship in the fleet to benefit from the partnership where signed Chelsea FC memorabilia will be on display for guests in the British pub on board. In celebration of the partnership, ambassadors from the football club will attend the naming ceremony, as MSC Bellisima becomes the biggest ship ever to launch in the UK.
Chris Townsend OBE, Commercial Director, Chelsea Football Club stated: “We are delighted to announce a partnership with MSC Cruises at such an exciting time for their business. With the imminent launch of their new ship, it is the perfect time to begin our partnership and we truly believe that working together, we can help MSC Cruises to achieve their strategic goals, both locally, in the UK and Ireland, and globally. We look forward to collaborating with MSC Cruises and cannot wait to introduce our global fanbase to this fantastic company”
The multi-million-pound deal, includes amongst other elements LED perimeter advertising, VIP hospitality, star player engagement as well as a dedicated digital marketing presence. It will commence in January 2019 and will run until June 2021.
Antonio Paradiso, MSC Cruises’ Managing Director for UK & Ireland, added: “MSC Cruises has an ongoing commitment to the UK and Irish markets and this partnership with a world renowned and respected British institution, Chelsea FC further demonstrates this. This partnership will allow us to further raise the profile of the brand in the two markets.“
So that’s the news, let me know your thoughts on the announcement in the comments below.
In my opinion it seems like the perfect opportunity to open the eyes of consumers who are new to cruise. I have a feeling MSC are going to be leaders in the cruising world for a while longer. I’m looking forward to my first MSC cruise more than ever now and even planning on taking another with my family in 2019.
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